You can do a number of things with your “coming soon” page, it can function as a way to show off some nifty design skills, help you grow your subscriber base, perhaps even promote your brand. With all the things that a “coming soon” page could be, there are many things that it SHOULDN’T be. These are a number of the different mistakes that people make with their “coming soon” page.
Not Optimizing The Page For Search
Even marketing professionals fail to do this quite regularly. The idea behind it is simple – why would I want to invest my time and energy into a page that I do not plan to use for very long? The fact is that you cannot overlook your coming soon page if you want to achieve search engine optimization success. This is not an overnight process, but rather something that can take upwards of several months before it finally starts showing some benefits.
Make sure that you are editing Meta descriptions, tags, titles, and other important elements. Just because it is ‘just a placeholder’, it does not mean that you should overlook the SEO importance.
Not Providing Additional Content
The fact that you have a page promoting that you are launching soon is great, you are already ahead of most marketing professionals.
But why would you stop there?
Instead, you can engage your customers (who are already interested because they are on your page). Perhaps you can give them more information about your upcoming launch, perhaps you want to offer more content in the ways of pictures of tools, ingredients or components that your new product does differently. If you have a static page where nothing changes, chances are that your visitors are eventually going to lose interest. If you have a page with occasional updates, they are likely to keep coming back to see what is new.
Not Providing Enough Information
This is a common mistake that people make, they offer a brief teaser and want to look “cool”. Instead, they offer so little information that prospective customers have no clue when to check back for more information or even what you are going to offer. Leaving a bit of mystery is great to tease people and to trigger them, but if you have too much mystery, chances are that they are just going to move on.
Not Collecting Information From Visitors
People are on your “coming soon” page for a reason (unless they came there by accident). This means that they want to learn something about your upcoming launch, your brand, or something else. Make sure that you collect their details and stay in touch, do not simply let them walk away with the basic information on the website.
If you are doing a good job of enticing people, chances are that they will not mind the occasional pre-launch email. You do not want to overdo it, but marketing is an important component of a “coming soon” page.
This Is Not A Placeholder
You have to remember that your “coming soon” page is not just a placeholder…it is an active part of your marketing strategy if you use it right. If you want to set yourself up for a highly successful launch, use this time to gain traction on search engines and make some real progress building your audience.