Nowadays it is easier for a small business or startup to setup a website than ever before. Any business that wants to be taken seriously needs a website. While you might know a lot about business and the product or service that you want to offer, you may not know much about WordPress.
While WordPress is undoubtedly the most popular CMS (Content Management System), there are so many different options available that it can make your head spin. There are literally thousands of themes that you can start from, how do you make the best choice for your business? With these tips, you can be sure that it becomes a little bit easier.
Factor #1 – Does It Look Like What You Want?
Depending on your business, your website needs a number of different features. You should have a basic understanding of what features you want your business website to have. Narrow down some of the most important features that you want in your website and you can use those criteria to search for themes that match. It is also a good idea that you find themes that actually relate to your specific industry.
Factor #2 – Is The Theme Responsive?
While non-responsive themes are still available, you do not want to opt for one. Because people are using their tablet or smartphone more and more, you want a responsive theme that is going to have a consistent user experience for visitors from whatever browser, any size or shape. Add in the fact that Google is working to become more ‘mobile friendly’ (giving preference to well optimized websites) and you will realize that this is something that you cannot go without.
Factor #3 – Is it SEO friendly?
Especially as a new startup striving to make your name online, a SEO friendly website can make a difference. Especially when you are brand new, you want your website to appear trustworthy and near the top of different search engines.
Factor #4 – Is It Easy To Customize?
If you want your theme to be easy to operate, you want a theme that does not require a great deal of work afterwards. You want the theme to be easy to customize by YOU, making it fully customizable within the WordPress dashboard. We know that some startups simply do not have the available funds for a web developer right away. While you might not have an original or optimized website, it might do for now.
Do not simply opt for the “most popular” theme. Instead, take some time and find a theme that meets your needs. If you are unsure what theme to go with, you can always turn to the professionals who are able to offer you some good tips on what would be a good fit for your particular needs.